6 tips to improve your website’s SEO
SEO, or search engine optimization , is the process of improving a website’s visibility and ranking on search engine results pages. When done correctly, SEO can help your website attract more visitors, and therefore potential customers, from all over the world.
There are many things you can do to improve your website’s search engine rankings. And here I am going to give you 6 basic tips that will help you improve the SEO of your website.
1. Research the keywords
One of the most important things you can do to improve the SEO of your website is the keywords research. You must find keywords that are relevant to your website and that people search for. To do this, one of the tools you can use is Google Trends , which will show you the importance that a keyword has had over a period of time and in a specific location.
Once you know what those keywords are, you can use them throughout your website, including in your title tags.
2. Write original, relevant and quality content
Another important thing to remember when it comes to SEO is to write quality content , original of course, and relevant . This will help your website rank better in search engines as they will see that you are providing valuable information to your visitors. Avoid copying content from other websites, which will penalize you and drag your website to the last positions in searches, if it still appears.
3. Make proper use of header tags
Headings tags help define the hierarchy of your content . This is important for both your human visitors and search engine crawlers. Heading tags help indicate which keywords are most important to your page. Therefore, on each page, try to have an H1 tag that defines its content, and then use H2 and H3 tags to differentiate the sections.
4. Optimize images
When you upload images to your website, make sure to optimize them for SEO. To do this, you must first make them as light as possible before uploading them. In this way, downloading them from your website will take less time. Next, add some information , which briefly describes your image, in the alt attribute of the img tags.
5. Add a blog to your website
The best way to have new and fresh content on your website is to have a blog whose topic has to do with your website or online business. Constantly add new content that allows, in addition to informing your visitors, making search engines see that your website is a living site that continually has new content.
When I talk about consistency, I do not mean that you have to publish articles daily, but that you decide what you decide regarding the frequency of your publications, do it constantly.
6. Optimize your website for Google
Although there are other search engines, we all know who’s boss. Therefore, follow the good practices for your website that Google advises, among them, create a map of your website , the so-called sitemap.xml file and use a correct keyword density in your pages.
Conclusion
SEO is a complex and constantly evolving field, and I hope that following these six tips will help you improve your website’s visibility and organic search traffic, thus making your website receive more visits and therefore more chances of success to get the target you are looking for.
This article was originally published on Padwani Analytics